Cold calling on the Croftlands housing estate in Ulverston will hopefully be a thing of the past as the latest No Cold Calling Zone in Cumbria was launched today.
Cumbria County Councilís Trading Standards Service has worked alongside Cumbria Police, Cumbria County Councilís Community Unit, South Lakeland District Council and local residents to implement the zone.
The zone includes Swarthdale Avenue, Central Drive, Maple Avenue, Hillside, Acacia Road, Yealand Drive and Heversham Close. Rowan Avenue is also included from numbers 23 and 34 upwards.
The aim of a No Cold Calling Zone is to place power in the hands of residents, particularly the elderly, and give them the confidence to say no to bogus callers and rogue traders. The zones bring communities together and encourage residents to say they no longer wish to have traders calling uninvited at their homes.
The zones can either be set up from local intelligence or on request, but both require the successful completion of a consultation process.
Residents in the area were asked to use voting forms to make the decision about establishing the zone. Once it was given the go ahead, packs full of handy information and 'no cold calling stickers' to display in windows have been delivered to local households.
Signs that are designed to warn rogue traders and bogus officials of the zone have been put in place to identify the designated area where they are not welcome, and where householders will not buy at the door.
Cumbria County Councillor Gary Strong, Cabinet Member for safer and stronger communities, said:
"The zone will go a long way to help those who sometimes feel vulnerable in their own home to say no to unwelcome door step callers. Working with the police on this great initiative, we hope to increase the sense of community spirit, cut the number of unsolicited callers in the area and ensure the neighbourhood remains safe."
Angela Jones, Cumbria Trading Standards Manager, said: "I am extremely pleased that we have helped to set up this scheme for Croftlands. Rogue traders are a real menace and tend to target older and vulnerable members of the community Ė so we hope the zone sends out a clear message that people will not put up with this type of doorstep harassment.
"We would like to thank the residents in the area for supporting the introduction of the zone and also the police and Community Unit for working with Trading Standards on this initiative."
Anyone who has information about doorstep crime is encouraged to contact Trading Standards via Consumer Direct on 08454 040506.
Media enquiries to 01228 226338/ 221008/ 226601